It All Adds Up
Asset Plus Property is a Brisbane-based property management and investment company. We were asked to take a look at their existing brand and bring it up to speed – seeking to clearly identify themselves in the highly competitive real estate sector. This project was undertaken whilst working at Eightball.
Asset Plus Property
Brand Identity, Print Design.
The brand consisted of an existing logo and some competing elements, all of which were refined down to work on a simple formula. Bold, bright blue with a new, geometric typeface to harmonize with the logo. The key addition being a newly designed Plus symbol icon, which was developed using curves inherited from the logo type. This element was backed up by a range of iconography sharing similar characteristics.
The print materials consisted of a range of touchpoints, namely basic stationery and signage elements. All of these work as exercises in the new brand direction, utilising the plus icon and brand type to glue them together. Signage formed a key part of the project, with a scalable system being developed to design the varying complexity of listings. A comprehensive brand identity guide and media kit was also developed for posterity.
Like what you see? Want to know if we can rustle up something similar for your business? Let’s have a chat and see what we can come up with.