The website for Assure is an execution of type and elements set out by the identity created by Brother. It utilises a nested menu system to segregate content according to user type, keeping a complex IA neatly presented. The predominately aqua headers identify the front-facing aspect of the site, with the colour scheme inverting once a user logs into the client back-end for a sense of progression.
Like what you see? Want to know if we can rustle up something similar for your business? Let’s have a chat and see what we can come up with.