Keeping it Prompt and Professional
Rochele Painting is an established trade services provider specialising in painting. They came to us looking for a professional brand identity and online presence that would work for their residential and commercial demographics whilst presenting a modern and professional identity for the business. This project was developed whilst working at Eightball.
Art Direction, Brand Identity, Print, Web.
The brand for Rochele Painting utlilises their pre-existing logo and pattern by housing them within a broader visual system. With emphasis on clean, minimal designs and liberal whitespace. An arrow element was devised utilising angles from the logo.
Rochele Painting has a wide range of print touchpoints present throughout its business. From stationary and sales information items, to on site signage and vehicle wraps. Of note is the customer information folders, using a DL folder design to hold relevant DL slips, optimising the client interaction process.
The website carries through elements from the print identity into a responsive framework. A cohesive IA was developed to adequately separate residential and commercial content using the two brand colours for separation.
Like what you see? Want to know if we can rustle up something similar for your business? Let’s have a chat and see what we can come up with.